From broken analytics to profitable growth - we fix your data, optimize your ads, and help you build the best customer experience.
Since 2010, we've been navigating the wild ride of digital marketing, from AdWords' infancy to today's complex ecosystem. After a decade of building teams and launching campaigns at leading agencies, we decided to build something different.
Led global data and digital transformation projects as head of expertise & innovation for Fifty-Five. Helped establish Inbound as a regional powerhouse before co-founding BaoCo.
After a decade of working in and leading agency teams, she now blends her expertise in ads strategy with a passion for visual design and web development.
Every challenge is a chance to innovate. Here's how we help brands grow:
Beyond consultants, we become your dedicated Shopify growth partner, providing hands-on support across all areas of your online store.
Our Shopify Growth package, including elements from all our service pillars, is an end-to-end collaboration to ensure profitable growth, all with a bespoke plan for you and your team.
No one-size-fits-all engagements. We build custom strategies for your unique needs, with you and for your customers.
We're selective about brands we partner with, ensuring dedicated attention. Our service is designed for BaoCo to be part of your team.
Track progress, measure results, make informed decisions that drive growth - we deploy best in class measurement technologies.
Let us design and brief user experiences with high conversion rate to ensure your store's success.
Set up best-in-class data collection and support your ad campaign operations in major platforms.
Use our CRM and Loyalty expertise to build high performing retention and re-activation automations using Klaviyo or Shopify Flow.
Why spend hours in GA4 interface and manually-built reports when you could be acting on insights? Our proprietary analytics & insights engine, Optic, automatically pulls, processes, and joins your GA4 & AdTech data to feed our tailored dashboards.
Using an advanced Google Cloud Platform (GCP) configuration, Optic gives you the option to rely on BaoCo's GCP environment or to get the data transferred to your own GCP project for full control.
Our Optic engine handles extraction, processing, and joining - no manual work required.
Automated dashboards with ready-to-use templates in Looker Studio and Google Sheets.
No endless data dumps - just clear answers to your biggest business questions organised in 3 Core Pillars:
All deployments include a bespoke onboarding session, delivered in person or with remote calls, to get the best out of Optic.
Optic is built upon a proven framework to give you the final insights output: a set of BigQuery tables carefully designed for actionable analysis and visualisation and a set of ready-to-use templates for major visualisation & dashboarding platforms
We pull hundreds of different API requests and join the data for you in the right way, so you can focus on growing your brand instead of configuring and maintaining Sheets and Looker Studio connectors.
Feel free to use our templates or build your own! Give us a shout today to hear more about Optic.
Empower your team with expert-led training programs designed to build lasting analytics capabilities within your organization.
Master the basics of Google Analytics 4 setup, navigation, and core reporting.
Advanced attribution, audience building, and marketing performance measurement.
Product performance tracking, user journey analysis, and conversion optimization.
Unlock the power of BigQuery for custom analysis and advanced data modeling.
Start, scale, and optimize campaigns with advanced reporting and audience strategies for retail and lead-gen.
From GTM basics to optimized dataLayer structure and advanced GTM functions for bulletproof tracking.
If you like what you see, drop us a line.
