Digital is complicated,
but it doesn't have to be.

From broken analytics to profitable growth - we fix your data, optimize your ads, and help you build the best customer experience.

How we got here?

Since 2010, we've been navigating the wild ride of digital marketing – from AdWords' infancy to today's complex ecosystem. After a decade of building teams and launching campaigns at leading agencies, we decided to build something different.

Can Ozcer

Can Ozcer

Partner

Led global data and digital transformation projects as head of expertise & innovation for Fifty-Five. Helped establish Inbound as a regional powerhouse before co-founding BaoCo.

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Belis Akbas

Belis Akbas

Partner

After a successful 10-year career building agency teams, she discovered a passion for visual design. Now blends expertise in ads strategy with a passion for web development.

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What we can craft together

Every challenge is a chance to innovate. Here's how we help brands grow:

Shopify Growth: Your Dedicated Partner

Beyond consultants, we become your dedicated Shopify growth partner, providing hands-on support across all areas of your online store.

Our Shopify Growth package, including elements from all our service pillars, is an end-to-end collaboration to ensure profitable growth, all with a bespoke plan for you and your team.

Tailor-made Solutions

No one-size-fits-all engagements. We build custom strategies for your unique needs, with you and for your customers.

Part of Your Team

We're selective about brands we partner with, ensuring dedicated attention. Our service is designed for BaoCo to be part of your team.

Data-Driven Results

Track progress, measure results, make informed decisions that drive growth - we deploy best in class measurement technologies.

Improve Your UX

Let us design and brief user experiences with high conversion rate to ensure your store's success.

Run Ads with High RoAS

Set up best-in-class data collection and support your ad campaign operations in major platforms.

Winning CRM Flows

Use our CRM and Loyalty expertise to build high performing retention and re-activation automations using Klaviyo or Shopify Flow.

Actionable Insights with Optic

Why spend hours in GA4 interface and manually-built reports when you could be acting on insights? Our proprietary analytics & insights engine, Optic, automatically pulls, processes, and joins your GA4 & AdTech data to feed our tailored dashboards.

Using an advanced Google Cloud Platform (GCP) configuration, Optic gives you the option to rely on BaoCo's GCP environment or to get the data transferred to your own GCP project for full control.

Automated Data Processing

Our Optic engine handles extraction, processing, and joining - no manual work required.

Smart Dashboards

Automated dashboards with ready-to-use templates in Looker Studio and Google Sheets.

Actionable Insights

No endless data dumps - just clear answers to your biggest business questions organised in 3 Core Pillars:

Dedicated Onboarding

All deployments include a bespoke onboarding session, delivered in person or with remote calls, to get the best out of Optic.

Unlike other API aggregators, Optic is built upon a proven framework to build the final insights output with ready-to-use templates we can help you tailor to your specific needs. We pull hundreds of different API requests and join the data for you in the right way- so you can focus on growing your brand instead of configuring and maintaining Sheets and Looker Studio connectors.

Training & Capability Building

Empower your team with expert-led training programs designed to build lasting analytics capabilities within your organization.

GA4 Fundamentals

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Master the basics of Google Analytics 4 setup, navigation, and core reporting.

GA4 Advanced Marketing Analytics

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Advanced attribution, audience building, and marketing performance measurement.

GA4 Advanced Product Analytics

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Product performance tracking, user journey analysis, and conversion optimization.

BigQuery for Advanced Analysis

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Unlock the power of BigQuery for custom analysis and advanced data modeling.

Performance Marketing with Meta and Google

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Start, scale, and optimize campaigns with advanced reporting and audience strategies for retail and lead-gen.

Data Collection with GTM

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From GTM basics to optimized dataLayer structure and advanced GTM functions for bulletproof tracking.

Ready to Bao? Let's Chat.

If you like what you see, drop us a line.

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